Broad agency or niche agency: Which digital marketing agency should you choose? Avatar photo By Lars Skjoldby | Strategy Broad agency or niche agency.. which type of marketing agency is really best? Are you currently sitting with this dilemma, read along here. In this blog post, I will share what I believe are the advantages and disadvantages of niche and broad agencies, respectively, so that you will hopefully become more aware of which type of agency best suits you and your business. Psst.. are you more into listening than reading? Fortunately, there is help available. We have also held a webinar on the same topic, which you can see right here. Table of Contents [ Show ] What is a broad agency and a niche agency? Let's start by defining what a broad agency and a niche agency actually are. It can sometimes be difficult to decipher which services the various marketing agencies offer. Marketing agencies usually define themselves as either niche agencies or broad agencies. Niche agency.

A niche agency consists of specialists.

who operate within one specific area of ​​marketing, for example SEO. These niche areas can be further divided into 'sub-niches'. Some are e.g. specialists within e-commerce, while others are really good at lead generation. It can also be in relation to industries, where some niche agencies are really skilled in the craft industry.

A marketing approach that boosts revenue, conserves time and money, fosters client loyalty, and fosters business trust. These are just a few of the netherlands email list 6 million contact leads outcomes that working with email marketing might bring about. It is an effective discipline that is crucial to contemporary marketing. But designing an arrangement that yields outcomes calls for intelligence and specialized knowledge. And we are precisely able to assist you with it.

Bredde agency A broad agency works within several marketing channels. The agency often also consists of specialists who each work within their own specific area/marketing channel. Like niche agencies, here too you can get help from experts at 'sub-niche' level. The difference lies in the fact that in a broadside agency you don't just have one, but rather several marketing channels gathered under one roof. Is a broad-based agency the same as a full-service agency? Some agencies offer help with all the marketing efforts you can work with.

These agencies are called full-service agencies.

And broad-based agency are not the same, as a broad-based agency has several , but not all, types of marketing under one roof. Full service has gradually become a very abstract and debated concept, as no one can be a specialist in everything. So the more marketing efforts a full-service agency claims to be experts in, the more skeptical you should be. What type of agency is preferred in 2023? Although the data below is from 2020, I think it shows a good picture that, according to the statistics, broadside agencies are increasingly the preferred choice. Source: "Customers will use fewer agencies and prefer full-service" by Martin Ove Rasmussen. But I also allow myself to be relatively critical of these statistics, as we see another trend at Skjoldby & Co: People like to try out different types of collaboration. It can, for example, be that you start with a broad agency, but along the way in your career you have acquired some skills and insights which mean that you do not have the same need for 'the broad', because you can set the direction for the individual specialist yourself /niche agencies. In this situation, a niche agency can be a good solution. It may also be that you start out with several different niche agencies, but that over time you find that the communication with the various agencies has become too extensive. In that case, it may be that you apply to a broad-based agency.

And then, of course, there are those cases where some experiences.

From the past mean that one form of collaboration just doesn't work at all, and you therefore want to try something else. Which type of agency should you choose? Then we come to the big question: What type of agency should I choose? It is important for me to point out that there is no right or wrong choice when choosing an agency. But there is a big netherlands email list difference between whether you buy into channels from various niche agencies, or whether you collect all channels in one place at a broad agency. First of all, the choice of agency depends on your needs and your specific situation. Having said that, there are three elements that play a major role in the success of the collaboration; Synergies Communication Coordination I will explain these three points in more depth in the next sections. Synergies in broad agency and niche agency When it comes to broadside agencies,

I can understand why some people basically

Think that the whole 'expert perspective' falls to the ground when operating with so many aspects in the same place. So what exactly makes it so interesting to choose a broad-based agency over a niche agency – and vice versa? Broad agencies can quite naturally create some synergies between the different verticals and marketing areas. However, not all agencies are equally good at it and have a focus on this, so pay extra attention to challenging them in this area. Because it is a rather big advantage for you and your company. Niche agencies can also create synergies. But that requires them to be more proactive themselves. If one agency e.g. handles your Google Ads, and another agency is responsible for your paid social efforts, it is important that the two agencies have.

Good and continuous contact

Because there may be some cross-cutting synergies. It can be the way they create campaigns or the way they work with target groups. The niche agencies themselves must go out and create the synergy. If you are the one who takes care of your company's marketing, it can also be beneficial to be the one who creates these synergies. My advice to those of you who choose to work with niche agencies is therefore to arrange a monthly meeting between the agencies, where you, for example, check in online and report what has been done and whether